

This is delivered to customers through 2 main product offerings: The idea here is to create change with the path of least resistance, on the premise that doing so is likely to be more sustainable in the long run, and thereby create lasting change. They’ve devised a system based on “minimum effective” dose workouts that they claim creates “profound changes in your body” in the minimum amount of workout time possible, and diet programs that “do not require willpower or starving yourself”. It’s interesting that what the brand claims to be able to provide its customers isn’t anything particularly new or groundbreaking – but resonates deeply with its followers (as it has for decades).įundamentally, the brand sells weight loss, muscle gain, and better nutrition. Pin of V Shred’s appeal lies in their very bold claims. V Shred boldly claimed on their website that they were “ determined to create a fitness movement”, and it’s quite safe to say that they’ve achieved just that. 👍Īnd despite having started the company very humbly with just $1,000, V Shred has grown exponentially and is presently valued in excess of $200 million. V Shred wanted to come up with a service that would genuinely stick. V Shred also observed that the industry was already saturated with workout program for full-time bodybuilders and unrealistic fitness advice that would be unsustainable for regular folks.V Shred wanted to reintroduce fun into fitness and nutrition, so that people adopt it as a lifestyle change, rather than a frustrating journey that many eventually give up on.

They’ve sought to do this by building a product line, support network and world class training team to “make success a given”.

🤯īut one notable player in the game is none other than V Shred, an online fitness and supplement brand which touts itself for helping any customer (men and women alike) achieve results – with these “results” being a dream body. Whereas personalised fitness and diet regimes used to be exclusively enjoyed by the rich and famous, times have indeed changed and a whole bunch of fitness brands have taken to apps and other technology wizardry to make e-fitness a widespread phenomenon.
